252 Church: Catering to the Tech Crowd


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Expect to see continued growth in the downtown student population, as well as tech workers, young entrepreneurs and immigrants who call Toronto home

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It’s no surprise who the target audience is for one of the first condominium project launches of the year: buyers in their mid to late twenties or early thirties who want to live in downtown and hate the thought of having to walk more than 15 minutes to get to work when and if they can actually get to the office.

Other likely residents living in the 252 Church development of CentreCourt will be students attending nearby Ryerson University or the University of Toronto’s downtown campus, but in most cases the landlord will be either a landlord , or a parent.

Still, it’s safe to say that with the two combined, the 52-story structure will be populated by younger people.

Located at the corner of Church Street and Dundas Street, Bader Elkhatib, Vice President of CentreCourt, said there is “huge demand for one and two bedroom suites in good downtown locations.

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“Over the next decade, we expect continued growth in the downtown student population, as well as significant growth in the number of tech workers, young entrepreneurs and immigrant communities calling Toronto home.

When completed, 252 Church, according to a statement, will be “anchored at its northeast corner by the former three-story Sterling Bank of Canada building.
“This new condominium will pay homage to the area’s rich history, while its contemporary design looks to the future.”

As for the type of resident, Elkhatib says that since CentreCourt has developed 11 other properties within 1.2 miles of the building, the company “really knows the core demographic of who will eventually live here.”

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There are a growing number of tech companies setting up shop in and around the city centre, including Netflix, Google, Tik Tok and Stripe, meaning potentially tens of thousands of people will be looking to rent or buy near from their place of work.

“Given the location of 252 Church, the proximity to Ryerson, and the proximity to what I call the Tech Corridor and the Financial District, that we envision living here are mostly young professionals,” says Elkhatib.

He adds that they “place a lot of importance on being able to walk to work or not having to venture too far off the beaten path to grab a coffee, go to their favorite restaurant and have entertainment at their gate”.

With prices ranging from $500,000 to over $1 million and units ranging in size from 300 to 720 square feet, the 681 units will be a mix of bachelor, one-bedroom, one-bedroom plus den and two-bedroom suites with amenities reflecting the age of the buyers.

Plans call for an 8,700 square foot outdoor space with barbecue grills and dining area, a large game room and lounge, a 5,600 square foot fitness center including a CrossFit studio and designated Peloton lounge, as well as a a 1,600 square foot. . A common workspace.

Regarding the latter, Elkhatib says that today, “people want a cool place to work and collaborate, but not in their unit. What the last two years have shown us is that to maintain your sanity, you definitely need a change of scenery.
“We tried to program the building to really allow residents to make the most of the space.”


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