Church Budgets: 5 Ways to Save on Communications

0

No church wants to hurt the momentum while trying to save money, and no one wants to waste God’s money. Yet the fact remains that most churches are looking for a productive communications strategy while striving to stay within a budget.

Is it possible? Here are 5 ways I’ve discovered in my decades of helping churches.

  1. Save on communication: branding. Church branding allows you to say less so they will listen more. In the long run, this investment will save you money because your communication will become more effective. A good branding process will define audience potential and help your church find its place in your community. A brand guide will also help you design things faster, speak in unison across departments with a calming, unifying message, and achieve better community engagement.
  2. Save on communication: teams. Establish a volunteer team structure to enable talented people in your church to participate in ministry and use their God-given gifts. You will also need a ‘conductor’ to ensure volunteers follow a plan and process. The driver can motivate and encourage the team.
  3. Save on communication: tools. There are so many free (or almost free) tools available for the church. In fact, one of the biggest ways to save on communication? Stop budgeting for paid tools when freebies exist. I’ve compiled as many as I know here: www.beknownforsomething.com/freebies/
  4. Save on communication: websites. Having a church presence online can be expensive. There are 3 components you need: a domain, hosting servers and a content management system. Once you’ve set them up, remember these tips: check when your domain is ready to renew to make sure you’re getting a good price; look for shared hosting plans and keep in mind that hosting should cost around $100 per year; and finally, find a content management system that works for the skills of the staff or volunteers setting up and maintaining the website. (Click here to learn more about affordable, user-friendly website solutions from Hosted Church, a service of TAB Media Group.)
    Ultimately, for an online presence, make sure you get enough speed, storage, and service. Small churches may consider using only a Facebook page. It sounds crazy, but most website content can be delivered very credibly on this free platform. You can even redirect your URL (domain) to your Facebook page for free.
  5. Save on communication: printed documents. Reconsider printed media with their high price tag. If you have a website with the right content, you can really reduce your print footprint and save money. Many people have become accustomed to digital-only communication during the COVID-19 pandemic. Use that momentum and don’t restore what you’ve stopped, or at least consider reducing the number of printed materials you use. Many churches have redirected part of their printing budget to their website budget as a cost saving measure. Just make sure your information is easy to find on your website or social media before you cut the print.

EDITOR’S NOTE – Mark MacDonald is a communications pastor, speaker, consultant, best-selling author, church branding strategist for BeKnownforSomething.com and the executive director of the Center for Church Communication, allowing more than 10,000 churches to get known for something relevant (a communication thread) throughout their ministries, websites and social media. His book, Be Known for Something, is available on BeKnownBook.com.

Share.

About Author

Comments are closed.